The Fashion Industry of Lebanon, SWOT Assignment

The Fashion Industry of Lebanon, SWOT - Assignment Example This paper will examine the strategies incorporated into fashion and will analyze the strengths and weaknesses that are a part of the culture. The fashion industry is one that is continuing to grow in various regions, specifically because of the growth and changes in the economy. Currently, the movement into global capitalism and the focus that is incorporated into different industries is the central focus. The fashion industry began to change with the industrial revolution, specifically because it allowed for mass production and exploitation at an international level. Industry leaders in fashion are known to have two components. The first is based on global trends that are reaching different regions. The second is from ethnically diverse types of clothing, all of which help with a combination of trends and fashion forward thinking that is based on regional concepts. This is further combined with different regions that combine industrial materials that are available as resources with the fashion that is available (Chandler, 303, 2004). The several changes that are a part of the fashion industry at large have also affected t he fashion industry structure in Lebanon and the different concepts that apply to this. The Lebanon fashion industry has over 92 companies that produce different levels of fashion. The fashion is divided first by accessories, design, footwear and overall fashion. This is further divided by the expected industry that is based on global expectations, specifically which combines the economic scale of fashion with the production. Haute couture is the most expensive. This is followed by luxury items for those who still require high quality but want a lower price. Affordable luxury is the next target market followed by  mainstream brands and discount brands. The most fashion-forward area is in Beirut, the capital of Lebanon.  There are over 5,000 artisans working in this area as well as a Beirut Art Center, which includes exhibition spaces for artists.   Schools specifically designed for the visual arts are also a part of the culture.  Ã‚  

Terry Kay’s To Dance With The White Dog Essay -- Dance With The White

Questionable Existence in Terry Kay’s To Dance With The White Dog In Terry Kay’s novel, To Dance With The White Dog, the main character Sam Peek befriends a snow white dog. The dog, affectionately called White Dog by Sam, helps to save Sam’s life many times. She is spoken of throughout the book by Sam’s children as well as by Sam in his journal entries. The main question throughout the book asks if White Dog is in fact real or is she just an illusion? There are strong facts all through the book that support White Dog’s realistic nature. Many facts throughout the duration of this book support the theory of White Dog’s existence. At the beginning of the book no one but Sam can see White Dog; however, as the book continues â€Å"his children and his grandchildren began to see White Dog, but always at a distance† (Kay 90). If White Dog had not been there when Sam passed out, he could have died in his own vomit. This is the point when the children first see White Dog. Another fact that supports this theory is the food that White Dog consumes throughout the book. B...

The launch of the BIC

The launch of the BIC women underwear is the best example that it was not. The brand products are known as disposables and have a similar way to distribute and use the same outlets. The new line on disposable underwear had no link with the other products BIC was operating with. There was no link connecting underwear and pens or lighters. So in order to introduce such a different product a huge campaign should had been introduce. This campaign showing more than one product the underwear to show the new line or products the company is going to introduce.The marketing for the underwear was very poor instead and the underwear buyers did not want them at all. BIC was not flexible enough in order to enter a new unrelated product category. The difficulty existing to connect two different categories of products with the same name was not argued by BIC. The powerful existing brand perception for one style of products it is almost impossible to change. The brands name can have a lot of power w here they have credentials.If you take the name of the brand out of these credentials it loses its power. BIC tried to find a new product to sell so desperate that they did not think how to introduce it in the market. The BIC underwear also requires a new distribution channel and ifferent technology in its production. The main BIC products use different materials such as plastic and metal. The BIC underwear needed a new production material. All these made the BIC underwear fail and disappear really fast.I would have done a different campaign to launch this product. First by using the many sources of communication that BIC has. Place in every sell cage of BIC pens and lighters a pre-launch awareness. Market the people that already know the brand and create a perception of a change in the brand. With this source of marketing you could ntroduce them to social media of BIC offering incentives. With this you will have feedback before launching. The underwear must have quality and BIC mai n products do not fulfill this perception.Let the customer tell you what they will like in the underwear's. Place yourself in the street and introduce the product, get feedback and advertise it at the same time. In order to launch the new product place the product and focus in a particular sector. Quality, price and easy to buy must be the main features of this product to get the customer satisfaction. Find the way to distribute the product and promote it. This product cannot be sold in the same distribution channel of the other products BIC has.The women underwear is a product that you want to place in the right stores, the stores where women buy their underwear. In the stores big promotions and easy perception must be place. For the underwear with the other brands. With this BIC underwear will focus in the ages between 14-26 year old women. This age group is more open to changes and convenience. Also a change in the brand logo for this product must be done. With this brand awarene ss exists but also a differentiation from the main products of BIC.

The Pyramid of the Magician - Maya Site of Uxmal Mexico

The Pyramid of the Magician, also known as the House of the Dwarf (Casa del Adivino, or Casa del Enano), is one of the most famous Maya monuments of Uxmal, an archaeological site in the Puuc region of Yucatan, in the northern Maya Lowland of Mexico. History Of the Pyramid Of the Magician Its name comes from a Maya tale of the 19th century, titled the Leyenda del Enano de Uxmal (The Legend of the Uxmal’s Dwarf). According to this legend, a dwarf constructed the pyramid in one night, helped by his mother, a witch. This building is one of the most impressive of Uxmal, measuring about 115 feet in height. It was constructed  over the Late and Terminal Classic periods, between AD 600 and 1000,  and five constructive phases have been detected. The one visible today is the latest one, built around AD 900-1000. The pyramid, over which the actual temple stands, has a peculiar elliptical form.  Two staircases lead to the top of the pyramid. The Eastern staircase, the wider, has a small temple along the way that cut the stairway in half. The second access stair, the Western, faces the Nunnery Quadrangle and is decorated with friezes of the rain god Chaac. The Pyramid of the Magician is the first building a visitor encounters entering the ceremonial area of Uxmal, just north of the Ball Game Court and the Palace of the Governor and east of the Nunnery Quadrangle. Several phases of the temple constructed on top of the pyramid are visible while ascending the pyramid from the base to the top. Five construction phases have been detected (Temple I, II, III, IV, V). The facades of the different phases  were decorated with stone masks of the rain god Chaac, typical of the Puuc architectural style of the region. Sources Mc Killop, Heather, 2004, The Ancient Maya. New Perspectives. ABC-CLIO. Santa Barbara, CaliforniaAA.VV. 2006, Los Mayas. Rutas Arqueologicas: Yucatan y Quintana Roo. Edicià ³n Especial de Arqueologia Mexicana, num. 21 (www.arqueomex.com)